Lake Washington Institute of Technology (LWTech) recently discovered that it was the victim of a data breach incident. With the privacy and security of our organization, its students, faculty, staff, and other community members who trust and rely on us as our priority, we took quick and thorough steps to secure our systems and activate additional cybersecurity protocols. Additional information about this incident can be a found on the šData Security Incident Page.
Itās important that LWTech maintains robust brand equity. Brand association, brand loyalty, strong imagery, brand awareness and identity, and clear public perception are integral to creating a sustainable and memorable brand.
If you have any questions about anything covered in the Brand Guidelines, please contact Leslie Shattuck, Executive Director/Executive Communications Officer, Marketing and Communications.
Writing
Style
LWTech Standard/
Boilerplate Language
for Publications
Non-
Discrimination
Statements
Cleary
Statement
Land
Acknowledgment
LWTech follows the AP (Associated Press) Stylebook for most of its content. However, exceptions are made in some instances. Refer to the guide below for additional communication style guide rules when writing content, in addition to the official AP Stylebook.
Use lowercase for civil and professional titles unless they immediately precede the name.
Lake Washington Institute of Technologyās president is Dr. Amy Morrison.
Illustration Design Instructor Karen Holum
Lake Washington Institute of Technology President Amy Morrison
Jacquelynn Goldsmith is faculty of Sewing at Lake Washington Institute of Technology.
(Exception: always capitalize President when referring to the President of the United States.)
If mention of degrees is necessary to establish someoneās credentials, the preferred form is to avoid an abbreviation and use instead a phrase such as: John Jones, who has a doctorate in psychology.
Use an apostrophe in bachelorās degree, a masterās, etc., but there is no possessive in Bachelor of Arts or Master of Science. The plural form: bachelorās degrees; masterās degrees; doctoral degrees.
Also: an associate degree (no possessive).
Lake Washington Institute of Technology offers associate and applied bachelorās degrees.
Use lowercase in ābaccalaureateā degree, a synonym for bachelorās degree.
In 2000, John Smith earned a bachelorās degree in psychology. The following year, his wife also pursued a Bachelor of Psychology degree.
Use such abbreviations as B.A., B.A.S., M.A., LL.D. and Ph.D. only when the need to identify many individuals by degree on first reference would make the preferred form cumbersome. Use these abbreviations only after a full nameānever after just a last name.
When used after a name, commas set off an academic abbreviation:
John Snow, Ph.D., spoke.
Do not precede a name with a courtesy title for an academic degree and follow it with the abbreviation for the degree in the same reference.
Dr. John Smith or John Smith, Ph.D.
NOT Dr. John Smith, Ph.D.
List only the highest degree a person has received:
Chris Jones, Ph.D.
NOT Chris Jones, B.A., M.A., Ph.D.
Both are correct. However LWTech uses advisor, NOT adviser.
One word, lowercase w: website.
Note that āWorld Wide Webā is always capitalized. As is āthe Webā, āWeb pageā, and āWeb feed.ā However, āwebmaster,ā āwebcamā and āwebcastā are not capitalized.
No hyphen: email. Acceptable in all references for electronic mail. Use a hyphen with other e- terms: e-book, e-business, e-commerce.
One word in all cases for the computer connection term: online
Alumnus refers to a male graduate or former student (but is often used in referring to either male or female); the plural is alumni. An alumna refers to a female graduate for former student; plural is alumnae. Traditionally, the masculine plural alumni has been used for groups composed of both sexes and is still widely so used.
The board (singular noun) invites (verb for a singular noun) you to stay.
We (plural noun) invite (verb for plural noun) you to stay.
All instructional staff that instruct courses are referred to as Faculty collectively. Each individual teacher has an official title of Professor, Associate Professor, Assistant Professor, Senior Adjunct Professor, or Adjunct Professor; when including a title, only these should be used.
Instructor should not be used in any official marketing materials in print or digital.
Both are correct, but LWTech uses catalog.
The following provided text should be used as the standard boilerplate where applicable in marketing/public materials. If you are not sure about how and when the boilerplate text should be used, please contact C&M.
Lake Washington Institute of Technology (LWTech) was founded in 1949, and is the only public institute of technology in the state of Washington. LWTech offers 12 bachelor's degrees, 42 associate degrees, and 70 professional certificates in 41 areas of study, including STEM-focused programs in Science, Technology, Engineering and Math.
The following provided text should be used as the standard boilerplate where applicable in marketing/public materials. If you are not sure about how and when the boilerplate text should be used, please contact MarcCom.
Lake Washington Institute of Technology (LWTech) values equality of opportunity, human dignity, racial, cultural and ethnic diversity both as an educational institution and as an employer. The college provides equal opportunity in education and employment and does not discriminate on the basis of race or ethnicity, creed, color, national origin, citizenship, sex, marital status, sexual orientation, gender identity, age, religion, disability, genetic information, or veteran status. The college complies with applicable laws prohibiting discrimination and harassment in employment, educational programs and admissions, including Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973 and Amendments of 2008, Americans With Disabilities Act of 1990, the Age Discrimination Act and the state law against discrimination, chapter 49.60 RCW.
LWTech is an open enrollment college open to all persons 18 years or older or those with a High School diploma or equivalent. LWTech offers over 100 degree and certificate options in programs leading to direct employment and provides English language courses to ensure those with limited English language skills will be able to participate.
This document is available in alternative formats to individuals with disabilities; requests may be made via LWTech.edu/reporting; TTD 711; or by email at student.services@lwtech.edu.
Inquiries regarding compliance procedures and complaints may be directed to the college's Affirmative Action Officer:
Meena Park
Vice President, Human Resources
Affirmative Action Officer/Title IX and Title II Coordinator
11605 132nd AVE NE
Kirkland, WA 98034
(425) 739-8212
Washington Relay (TRS) 711
As can be seen, the above statement contains important elements of the full statement but may be more practical for some publications, including:
The above statement must be included in these types of publications:
*Exception: Posters providing campus information for services (tutoring/advising/ rooms/times, etc.) do not require the non-discrimination statement. Posters for musical/theatrical performances are also not required to include the non-discrimination statement. However, if accommodations are available to the audience, it is helpful to print contact information for those services.
Lake Washington Institute of Technology values equality of opportunity, human dignity, racial, cultural and ethnic diversity both as an educational institution and as an employer. The college provides equal opportunity in education and employment and does not discriminate on the basis of race or ethnicity, creed, color, national origin, citizenship, sex, marital status, sexual orientation, gender identity, age, religion, disability, genetic information, or veteran status. The college complies with applicable laws prohibiting discrimination and harassment in employment, educational programs and admissions. Inquiries regarding compliance procedures and complaints may be directed to the collegeās Affirmative Action Officer, Meena Park, Vice President, Human Resources, Affirmative Action Officer/Title IX and Title II Coordinator, 11605 132nd AVE NE, meena.park@lwtech.edu, (425) 739-8212 or 711 (Washington Relay). This document is available in alternative formats to individuals with disabilities; requests may be made via LWTech.edu/reporting; TTD 711; or by email at student.services@lwtech.edu. LWTech.edu/eo
Lake Washington Institute of Technology is an equal opportunity institution. The college provides equal opportunity in education and employment and does not discriminate on the basis of race or ethnicity, creed, color, national origin, citizenship, sex, marital status, sexual orientation, gender identity, age, religion, disability, genetic information, or veteran status. This document is available in alternative formats to individuals with disabilities; requests may be made via LWTech.edu/reporting; TTD 711; or by email at student.services@lwtech.edu. LWTech.edu/eo
The above statement may only be used in publications that are too small for even the preferred abbreviated statement, such as:
The following provided text should be used as the standard boilerplate where applicable in marketing/public materials. If you are not sure about how and when the boilerplate text should be used, please contact MarcCom.
Jeanne Clery Statement: Notice of Availability of Annual Security and Fire Safety Report:
In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act of 1998, and as a part of the Collegeās commitment to safety and security on campus, Lake Washington Institute of Technology(LWTech) reports the mandated information about current campus policies concerning safety and security issues, the required statistics, and other related information for the past three (3) calendar years. LWTechās Annual Safety Report (ASR) is available online at LWTech.edu/clery.
To obtain a paper copy of the report, please visit the LWTech Safety Department located in the East Building at 11605 132nd Avenue NE Kirkland, WA 98034.
We acknowledge that the LWTech campus is on the traditional land of the first people of Seattle, past and present, and we honor with gratitude the land itself, and the Coast Salish, Stillaguamish, Snoqualmie, Muckleshoot and Duwamish tribes.ā We acknowledge these tribes by showing respect, and take an intentional step toward correcting the stories and practices that erase Indigenous peopleās history and culture, and toward inviting and honoring the truth.
For all brand guideline questions, please contact
Kimberly Goddard, Assistant Director, Digital & UX Design/Creative Services OR
Leslie Shattuck, Executive Director/Executive Communications Officer
Business Hours
Mon-Fri, 7:30 a.m. to 4:30 p.m.
Campus Hours
Mon-Thurs, 6 a.m. to 10 p.m.
Friday, Closed to the public
Sat-Sun, Closed
Lake Washington Institute of Technology (LWTech) is committed to providing access to information for all, therefore we are taking the following measures to ensure accessibility of the collegeās public facing website (LWTech.edu), and third-party platforms utilized by students, staff, and community members.
The college is currently conducting an audit to determine the extent to which its website and third-party platforms are compliant.