Images, Photography, and Iconography

Imagery is an important part of communicating the spirit of the LWTech brand. Imagery is used to evoke emotions and provide visual information.

Photo Library

Good Photo Examples LWTech has a library of approved photos for use in promoting the Institute. The online photo library can be found on our Flickr site. The image examples below provide a general guide for what style of photography best communicates the LWTech brand. There are several guidelines to follow when selecting or taking photos. Photos should:

  1. Illustrate diversity of race/ethnicity, age, ability and interests/programs/activities
  2. Highlight natural human interaction and hands-on learning
  3. Reflect up-to-date practices: both industry/safety standard practices
  4. Imply inspirational and promising attitudes
  5. Contains no corporate logos or product placement
  6. Include our students whenever possible

LWTech imagery is used digitally, in print, and could even be enlarged for nine-foot tall wall murals. When taking photos, use at the highest quality and size possible and supply in .jpg, .png, .tif, or .psd formats. Photos from smartphones should ideally be in the high quality setting; photos from cameras should be at least 300 dpi, at least 4x6 inches minimum. While the magic of the moment happens without warning sometimes, external branding should be avoided as much as possible (turn the cup around or remove the cup from the scene for example).

Photo Shoots

Professional Photo Shoots

While adhering to the six requirements above for the college brand, Communications & Marketing (C&M) hosts regularly scheduled professional photo shoots to highlight a small number of programs, their students, and the LWTech community at-large. Programs are selected by several factors including: lack of existing photos, need-base, standards-base updating (e.g. monitors in labs were all updated over the summer), new program creation, and classroom session availability according to the photo shoots schedule. Photo shoots of this nature are costly, therefore we cannot capture as much as we would like or as often.

Photography by Communications & Marketing

To help strengthen LWTech’s image library, C&M also photographs some events, some classes, and encourages others in the college to capture our awesome college and its thriving community. Please contact C&M to request photography an event or in a classroom.

Consent and the Release Form

Get Consent to Take the Picture and the Release Form to Use It

All photos of students require student consent and release. Underage students must have written parental permission as well. Photo release forms on the C&M Consent & Release Forms page. Copies of all releases must be filed with C&M along with a representation of the photo they’re in for reference. The related images should also be shared with C&M for further marketing efforts and to build the college’s image library.

Please note that while C&M makes every effort in accuracy and cleaning up images before distribution, sometimes we may miss a "famously branded coffee cup."

See Consent & Release Forms page

Non-LWTech Image Use

Using a non-LWTech image must comply with copyright regulations. If you do not know if the college owns an image, or if you have not been granted express (trackable) permission to use an image, do not use it.

All images are like pieces of artwork and more than likely have copyrights, licenses, royalties. To use another person’s or organization's art legally, you need to buy the license.

Questions about copyright can be clarified by C&M and also by LWTech’s amazing library staff. For more information, please see the library webpage.

Icons/Iconography

Icons have been created for Schools/Areas of Study to use as supporting graphics. These are to be used in conjunction with the LWTech logo and not in place of official LWTech branding. Currently there are 11 icons:

School of Business and Entrepreneurship iconSchool of Business and Entrepreneurship

School of Health Sciences iconSchool of Health Sciences

School of Information Technology iconSchool of Information Technology

School of Engineering, Math and Science iconSchool of Engineering, Math and Science

School of Manufacturing iconSchool of Manufacturing

School of Transportation iconSchool of Transportation

School of Design iconSchool of Design

Environmental Horticulture iconEnvironmental Horticulture

Culinary Arts iconCulinary Arts

Early Childhood Education iconEarly Childhood Education

General Education Requirements iconGeneral Education

Download All Icons

See Color Palette for related tertiary (school) color schemes.