Imagery is an important part of communicating the spirit of the LWTech brand. Imagery is used to evoke emotions and provide visual information.
LWTech has a library of approved photos for use in promoting the Institute. The online photo library can be found on our Flickr site. The image examples below provide a general guide for what style of photography best communicates the LWTech brand. There are several guidelines to follow when selecting or taking photos. Photos should:
LWTech imagery is used digitally, in print, and could even be enlarged for nine-foot tall wall murals. When taking photos, use at the highest quality and size possible and supply in .jpg, .png, .tif, or .psd formats. Photos from smartphones should ideally be in the high quality setting; photos from cameras should be at least 300 dpi, at least 4x6 inches minimum. While the magic of the moment happens without warning sometimes, external branding should be avoided as much as possible (turn the cup around or remove the cup from the scene for example).
While adhering to the six requirements above for the college brand, Communications & Marketing (C&M) hosts regularly scheduled professional photo shoots to highlight a small number of programs, their students, and the LWTech community at-large. Programs are selected by several factors including: lack of existing photos, need-base, standards-base updating (e.g. monitors in labs were all updated over the summer), new program creation, and classroom session availability according to the photo shoots schedule. Photo shoots of this nature are costly, therefore we cannot capture as much as we would like or as often.
To help strengthen LWTech’s image library, C&M also photographs some events, some classes, and encourages others in the college to capture our awesome college and its thriving community. Please contact C&M to request photography an event or in a classroom.
All photos of students require student consent and release. Underage students must have written parental permission as well. Photo release forms on the C&M Consent & Release Forms page. Copies of all releases must be filed with C&M along with a representation of the photo they’re in for reference. The related images should also be shared with C&M for further marketing efforts and to build the college’s image library.
Please note that while C&M makes every effort in accuracy and cleaning up images before distribution, sometimes we may miss a "famously branded coffee cup."
Using a non-LWTech image must comply with copyright regulations. If you do not know if the college owns an image, or if you have not been granted express (trackable) permission to use an image, do not use it.
All images are like pieces of artwork and more than likely have copyrights, licenses, royalties. To use another person’s or organization's art legally, you need to buy the license.
Icons have been created for Schools/Areas of Study to use as supporting graphics. These are to be used in conjunction with the LWTech logo and not in place of official LWTech branding. Currently there are 11 icons:
School of Business
School of Health Sciences
School of Information Technology
School of Engineering, Math and Science
School of Manufacturing
School of Transportation
School of Design
Early Childhood Education
Mon-Fri, 7:30 a.m. to 4:30 p.m.
Mon-Fri, 6 a.m. to 10 p.m.
Sat, 6 a.m. to 6 p.m.