Institutional identity is critically important to our efforts to communicate the mission, goals, and activities of LWTech. To create a strong, recognizable brand, consistent application of identity across all applications is essential. Applications include, but are not limited to, corporate communications, stationary, printed materials, signage, transportation, social media, and the website. The arrangement of the logo elements has been carefully designed to work across a wide range of applications and must not be altered in any way.
LWTech uses one logo to strengthen our identity and public image. While each office, department or program may be special, all are part of the same entity and, therefore, share the same logo.
Our identity consists of a logo made up of a logotype (our name expressed in a specified typography) and a logomark (symbol) that is taken from an architectural detail in the East Building just outside the cafeteria area. It is important that our logo is used in a consistent fashion, as it is the central identifier for LWTech and the foundation for all visual communications.
Futura STD Heavy is the foundational font used to accompany the LWTech symbol (see Typefaces/Fonts). No substitutions are allowed.
Except when approved by Communications & Marketing (C&M), the symbol is not be used in isolation and is to be accompanied only with the logotype (our name) in the exact relationships seen on the logo page. Every effort must be made to assure that this representation of LWTech is crisp, professional, unaltered, and consistent.
The LWTech logo is trademarked and should not be altered in any way by stretching, skewing, or cutting apart to change the size relationship. The logo must be scaled proportionally to maintain visual integrity and the TM must be present and visible, and include the following legal text:
There are two acceptable versions of the logo: the longform and the abbreviated bug. Both include the logotype and the logomark and cannot be altered without express permission of C&M. These logos in different acceptable color variations of LWTech Blue/Yellow, Black, and White are available as a downloadable packet.
The longform logo is the foundation of the brand umbrella and sometimes includes other brand entities such as the Statement Mark, URL, both the Statement Mark and URL, and Program Names to create branded lockups. When these other entities are included, a separator line is included in these lockups. These logos are not to be modified, are included in the trademark, and should visibly include the TM with legal text.
Before downloading the logos, please be sure to read this whole page to the end about how to properly use the logo.
If you need assistance scaling a logo, obtaining a specific size and/or format, or are uncertain about our trademark, please contact C&M as soon as possible.
The identity should be reproduced directly from images provided on the Brand Center or, if sending a piece to a professional printer, from C&M. Be certain to use the correct format for the project. GIF, JPG, and PNG images work best for the web and TIF and EPS images often work best for print.
Logos and identities based in acronyms or initials are no longer supplied, created, or endorsed. Program logos are created with the complete name of the program as referenced by the college’s college's catalog, as the official source of program naming conventions.
Custom logos for Programs and Departments that deviate from the official brand are prohibited per institute policy. Graphics, symbols, and icons unique to entities within LWTech may not be used as dominant, freestanding elements resembling a logo. These are considered visual elements and may only be used with expressed permission from C&M, and must be subordinate to the LWTech or LWTech Program logo; never for sole representation of LWTech or its programs.
The logo should be placed in a position of moderate dominance and have established clear space around the logo so that it is not crowded and is easily found and read.
A consistently applied identity presents an easily recognized, positive image of LWTech. Shown below are a number of examples of correct applications of the LWTech identity. Note the consistent relationship of logo size to logotype size.
Note the acceptable color variations below.
The samples below show several different examples of unacceptable usage of the LWTech identity. Note the principles of consistency, contrast and readability, which have been compromised here.
Do not modify the logo typeface
Do not modify the size or position relationships for any element within the logo
Do not turn the logo on its side, upside down or rotate it on an angle
Do not change the colors of any element within the logo
Do not use the wrong color version on the wrong background
Do not make your own program/custom logo
Do not reproduce the logo from previously printed material or screenshot
Do not use the logo as part of a headline, title or within text.
Do not crowd the logo
Do not make your own program/custom logo
Mon-Fri, 7:30 a.m. to 4:30 p.m.
Mon-Fri, 6 a.m. to 10 p.m.
Sat, 6 a.m. to 6 p.m.