Marketing Council Honors Lake Washington Institute of Technology with National Award

KIRKLAND, Wash. – Lake Washington Institute of Technology (LWTech) has received a 2021 Paragon Award from the National Council for Marketing & Public Relations (NCMPR). 

The award, for “Communication Success Story or Crisis Communication,” celebrates the college’s marketing team for its work creating and implementing a robust communications plan focused around the year anniversary of the college being “Campus Zero” as the first college in the country directly affected by COVID. Stories focused on Nursing and Physical Therapist Assistant students and faculty who were at ground zero of the first outbreak in the country, and where they were one year later. 

“We are honored to recognize the outstanding work of community colleges across the country,” says Debra McGaughey, NCMPR’s 2021-22 president. “The creativity and hard work displayed in these winning entries is a testament to the talent and dedication of our members.”

The 2021 Paragon Awards drew 1,719 entries from 232 colleges across the country and was judged by nearly 70 professionals from the marketing and public relations industry. Entries stretched from coast to coast and from Vancouver, Canada, to Florida. 

NCMPR’s Paragon Awards recognize outstanding achievement in design and communication at community and technical colleges. It's the only national competition of its kind that honors excellence exclusively among marketing and public relations professionals at two-year colleges. 

---

NCMPR, which is based in Albuquerque, New Mexico, is the professional development organization for community college communicators, serving more than 1,500 members from more than 470 colleges across the United States and Canada. It’s the only organization of its kind that exclusively represents marketing and public relations professionals at community and technical colleges.